About Us

From the kitchen table to growing into one of NZ's most loved online crystal shops

Hi! My name is Bunny, and I started Clarity Co. on my kitchen table in January 2020... before we were hit with a casual pandemic.

Although this began as a soul-led passion project while I was on maternity leave from my job as a portrait photographer, it quickly grew into an incredible full-time business - and I'm grateful every day that I get to do this for a job!

With a passion for mental wellbeing, personal growth and caring for our souls, I absolutely love that I'm able to share my knowledge + experience with you all. If you're new to crystals, or at that "I want more... but I don't know what 'more' is" stage, I'd love to help guide + support you on your journey!

Meet The Team


AJ is our order-packer-live-sale-helper-Bunny-wrangler extraordinnaire! A lover + collector of plants, AJ has been a Clarity Co. supporter from the very start, so we're absolutely wrapped to now have her as part of our team.

What You'll Love About Clarity Co.

As well as specialising in intuitively created sets and crystal kits, our range has grown so that you can get all the goodies for your soul in one place, with oracle + tarot card decks, books, candles, oil rollers... and more to come as we continue to grow!  We send your orders to you packed with the utmost love and care, so that every time you open a Clarity Co. box, you'll feel the good energy flowing out to you.  

We have a passion for educating and supporting people in their crystal + spiritual journey, so whether you're completely new to crystals or a modern mystic from way back, you're in the right place. Feel free to join our Clarity Co. Crew Facebook group to keep in the loop with upcoming workshops, or to have direct access to pick our brains (and the collective brains of our knowledgeable, super-supportive community!).

Thanks for being here with us - we truly do appreciate your support. If you need any help, would like a recommendation or are after a custom order, feel free to get in touch!


Bunny xx


Got a crystal question? Feel free to email me: